A brand that breathes a different language.
CounterCraft's new brand had to send out a completely new message and move away from the image that technology companies have. Moving within the security sector but with a totally different approach, we used an editorial style that totally separates what it represents from other brands.
In addition to selling their service, we had another challenge: to make known a new approach to services in a very saturated sector. To do this, we designed some big messages, which in just a few impacts explain where the brand operates and how it works to its audience, which is not yet familiar with the new IT security.
These messages are complemented with some images that explain what Deception Security techniques essentially do: build false realities and use counterintelligence techniques.