For a brand to express its full value, its image, its discourse, its story and its style have to be up to the task. In the essence of ULMA Handling Systems there were values, concepts and keys that were not being expressed to their full potential. Critical keys such as creativity, engineering, elegance, a taste for a job well done, and excellence. A whole unique world that needed to be told from a much more coherent approach, which was going to allow the brand to position itself at the height of its business, that of a leading, innovative, international company with a great future.
Our values shape our behaviour. SMART, TRUSTED & GENUINE. A brand attitude, to demonstrate that, when all parts work with mathematical coordination and precision, without errors, without dissonance, logistics is finely tuned.
With the concept of the singular at the core of the new brand message, we drew up a story that highlights the company's difference. And this concept also permeates the style of the new visual identity for the brand: a sober but attractive and striking identity, with attention to detail, elegance and balance.
We manage the success of our customers. Therefore, the challenge of this brand was to express our unique vision of technology and our creativity. ULMA Handling Systems solutions connect all aspects of a project harmoniously and comprehensively. And they connect us with the customer. To this end, the concept of harmony has guided the visual style of the brand, the language and tone of its identity. We handle your success is the message with which ULMA Handling Systems is the brand's promise to its customers and its guarantee for success.
Brand transformation also has to connect with your digital world. ULMA Handling Systems' technology, customer service capabilities and the same answer to this: we do. We have created a visual platform for the brand to develop its full potential in the digital world. User experience and technology with a new vision for the brand: sophistication, clarity, attractiveness and above all, a truly unique and different brand positioning.
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