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Tubacex

Working with global industry leaders presents a unique opportunity to transform a brand narrative into a catalyst for innovation and leadership. This was the challenge and opportunity we addressed when collaborating with TUBACEX on the global launch of Sentinel®, the first premium CRA (Corrosion Resistant Alloy) solution designed specifically for the Oil & Gas sector.

Our challenge was to articulate a comprehensive branding strategy that connected Sentinel®'s technological innovation with a unique and relevant value proposition for a highly competitive market. With Sentinel®, TUBACEX takes a decisive step towards its global leadership aspiration, demonstrating that the combination of innovation, strategic branding and precise execution can transform a technology solution into an emblem of change for an entire industry.

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A brand with ambition

In 2016, in the small town of San Cugat del Vallés, TUBACEX decided to take an important step. With its long history in tubular solutions, the company set out to explore new avenues in the oil and gas sector. Thus a new project was born, the result of innovation and the vision of a team of experts who have worked tirelessly to consolidate this new direction and make it a benchmark in the sector.

The result: Sentinel®. A premium connection that allows TUBACEX to offer a complete supply chain solution.

its presentation at ADIPEC 2024, the world's most important trade fair for the oil and gas sector, marked a turning point for TUBACEX, positioning the company as a key global player.

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The challenge to innovate

For TUBACEX, Sentinel® is more than a connection, it's a promise. A vision of a more sustainable future, where technology and innovation come together to transform not just the industry, but the way the world will now see your company.

And Move's mission was to shape that promise in the simplest and most effective way possible, starting as we always do, from a deep strategic process that helps us identify key concepts that serve as a subsequent creative roadmap. With all this previous phase already worked on and validated, we focused on creating an inspirational namig, a powerful branding and a narrative that was capable of synthesising the essence of the revolution that this new product was going to provoke.

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The beginning of a new story

Sentinel® needed an identity to match its innovation. At Move, we took on the challenge of creating a brand universe that not only reflected its revolutionary capabilities, but amplified them.

With Sentinel®, we launched not just a product, but a new era at TUBACEX, laying the visual and communications foundation for the future. A strong brand identity and a comprehensive communication plan will position Sentinel® Prime as a revolutionary product.

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The moment of revelation

ADIPEC 2024, with more than 205,000 attendees from 170 countries, was the stage chosen by TUBACEX to present Sentinel® Prime to the world. This transformative technology was presented in Abu Dhabi, a strategic market where TUBACEX has made a significant investment with the construction of a new production plant. The choice of this event and location was no coincidence, as both reflect TUBACEX's global ambition.

 

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