scrap cabecera webapp branding move branding industrial scrapad digital


As in so many sectors, the business of buying and selling scrap metal is transforming thanks to technology and the ScrapAd brand was born to connect both worlds: digital and real. ScrapAd is a hub that connects buyers and sellers of different waste materials for recycling and reuse, proposing a circular economy scheme. A new global technology platform that connects the world end-to-end, catalysing transactions of different materials through its digital platform.

branding move scrapad scrap branding digital 1 webapp thumbnails industrial
move scrapad digital branding 2 industrial scrap thumbnails branding webapp
scrapad branding webapp digital industrial thumbnails branding scrap move 3
4 industrial webapp scrap move branding digital thumbnails branding scrapad
move industrial scrap branding thumbnails webapp digital 5 branding scrapad
thumbnails 6 branding move industrial digital webapp scrapad scrap branding

Conceptualising and shaping the business idea through branding.

After carrying out a study of the target at which ScrapAd will be aimed and taking into account that the scenario of this new brand and its main channel is digital, it was clear to us that the visual style had to convey direct messages to its audience. We wanted to convey to the market that ScrapAd would bring a new digital vision of business transactions in the world of scrap metal, in other words, a contribution of immediate value over other ways of doing business.

We therefore focused on three fundamental pillars to try to come up with a very figurative and functional brand: #business, #gloss (valuable material) and #ads.

branding concepts 1 industrial brand scrap move scrapad branding digital webapp
idea central branding text webapp digital branding scrap move scrapad industrial industrial central idea move digital branding webapp branding scrap scrapad background
scrap brand webapp branding motion industrial move branding scrapad digital

Working on the concept of the ads and with the aim of making the brand work very well in digital environments, we built a gradient transferring the idea of the "shine" of metal to the digital terrain. We also wanted to be very clear in communicating the two concepts behind the naming: "Scrap", which is how industrial waste or scrap metal is known internationally in the industry, and "Ad".

scrap 1 move industrial scrapad digital graphic resources branding branding webapp assets
move 2 industrial branding branding digital webapp scrapad graphic scrap guidelines

Graphic signs of identity.

To build the new brand we relied on one of our favourite national foundries, Atipo. We chose their Silka because we wanted something that resonated with bauhaus, with industrial evolution from the geometry, from the design, but we wanted the brand to work very well in the digital realm in all sizes. We also built a very characteristic palette that would help the company to have its own personality as well as to provide greater usability when creating interfaces.

building slider branding add scrapad branding move digital industrial webapp scrap
digital scrap move webapp industrial offices slider branding branding scrapad
industrial scrap cards scrapad business slider digital move webapp branding branding
slider digital move scrap branding pavilion ad webapp industrial branding scrapad
mobile move scrapad scrap branding industrial webapp branding slider launcher digital
truck industrial slider move branding scrapad digital scrap branding webapp

UX design.

Each element and each message of the interface has been worked on and tested with different users to achieve a platform that is very visual and easy to use for all of them. The challenge has been to put as little information on the screen as possible so that the user can clearly identify the actions that can be performed at each stage.

By means of interactive wireframes, ScrapAd's founders and test users have been able to "use" the tool from the very early stages of its development and conceptualisation. We also used this process to define the information that will form a key part of the platform's SEO, a central element in making the ads work and be found by their target audiences.

detail wireframe webapp industrial add branding scrap digital move branding scrapad
scrap wireframe general digital branding scrapad webapp branding move industrial
1 webapp move branding branding flow digital wireframe industrial scrapad scrap
branding webapp industrial scrapad wireframe flow branding 2 move scrap digital
01 webapp ui move branding screenshot design scrap branding digital industrial slider scrapad
digital scrapad design 02 screenshot scrap branding move ui webapp branding slider industrial
branding 03 screenshot webapp slider scrap scrapad branding design move ui industrial digital
scrap scrapad branding digital design screenshot industrial webapp slider move 04 ui branding
scrap scrapad design webapp branding 05 ui industrial move digital branding slider screenshot
branding 06 slider webapp scrap screenshot design scrapad ui digital branding move industrial
webapp branding digital branding industrial 07 move scrap ui screenshot design scrapad slider


On a technical level, ScrapAd is connected to industry-leading APIs sharing information and integrating into a single platform dashboard.

All work and data from analytics and user monitoring, ad and material geolocation, payments, direct messaging and chats are supported by world-class platforms that have been integrated by -move's development team, in a way that is fully transparent to users and project managers without cumbersome "exits" from the platform.

api industrial move branding webapp branding scrapad digital scrap connected
footer industrial webapp graphic claim move scrapad branding branding scrap digital