Info
industrial branding scrapad cabecera digital scrap move branding webapp

ScrapAd

As in so many sectors, the business of buying and selling scrap metal is transforming thanks to technology and the ScrapAd brand was born to connect both worlds: digital and real. ScrapAd is a hub that connects buyers and sellers of different waste materials for recycling and reuse, proposing a circular economy scheme. A new global technology platform that connects the world end-to-end, catalysing transactions of different materials through its digital platform.

webapp branding scrap 1 scrapad move branding industrial thumbnails digital
branding 2 branding scrapad scrap digital thumbnails webapp industrial move
scrapad webapp thumbnails branding 3 digital branding scrap industrial move
scrapad move branding thumbnails branding digital industrial scrap webapp 4
5 branding thumbnails scrapad scrap industrial move branding digital webapp
move 6 scrap branding digital branding thumbnails scrapad industrial webapp

Conceptualising and shaping the business idea through branding.

After carrying out a study of the target at which ScrapAd will be aimed and taking into account that the scenario of this new brand and its main channel is digital, it was clear to us that the visual style had to convey direct messages to its audience. We wanted to convey to the market that ScrapAd would bring a new digital vision of business transactions in the world of scrap metal, in other words, a contribution of immediate value over other ways of doing business.

We therefore focused on three fundamental pillars to try to come up with a very figurative and functional brand: #business, #gloss (valuable material) and #ads.

industrial brand branding digital scrap 1 webapp concepts branding scrapad move
move webapp digital idea branding scrap central scrapad text branding industrial industrial background digital scrap idea webapp branding scrapad move central branding
brand move webapp industrial digital branding scrapad scrap motion branding

Working on the concept of the ads and with the aim of making the brand work very well in digital environments, we built a gradient transferring the idea of the "shine" of metal to the digital terrain. We also wanted to be very clear in communicating the two concepts behind the naming: "Scrap", which is how industrial waste or scrap metal is known internationally in the industry, and "Ad".

scrap branding assets resources scrapad move 1 digital branding industrial webapp graphic
guidelines graphic scrap move digital webapp branding scrapad 2 branding industrial

Graphic signs of identity.

To build the new brand we relied on one of our favourite national foundries, Atipo. We chose their Silka because we wanted something that resonated with bauhaus, with industrial evolution from the geometry, from the design, but we wanted the brand to work very well in the digital realm in all sizes. We also built a very characteristic palette that would help the company to have its own personality as well as to provide greater usability when creating interfaces.

webapp branding move building scrap add slider scrapad branding digital industrial
scrapad slider offices scrap branding webapp digital move branding industrial
slider scrapad move digital industrial branding scrap branding cards webapp business
branding ad branding slider pavilion move scrap digital webapp industrial scrapad
branding launcher mobile scrapad webapp move scrap branding digital industrial slider
scrap digital branding webapp industrial truck move slider branding scrapad

UX design.

Each element and each message of the interface has been worked on and tested with different users to achieve a platform that is very visual and easy to use for all of them. The challenge has been to put as little information on the screen as possible so that the user can clearly identify the actions that can be performed at each stage.

By means of interactive wireframes, ScrapAd's founders and test users have been able to "use" the tool from the very early stages of its development and conceptualisation. We also used this process to define the information that will form a key part of the platform's SEO, a central element in making the ads work and be found by their target audiences.

industrial detail branding scrap branding wireframe add move webapp scrapad digital
move scrapad wireframe scrap digital webapp branding general branding industrial
wireframe digital flow scrap branding industrial branding 1 webapp move scrapad
scrap scrapad wireframe digital move industrial flow webapp branding branding 2
scrapad industrial design branding branding move ui webapp screenshot scrap digital 01 slider
scrapad branding move digital screenshot scrap ui 02 webapp slider industrial branding design
03 digital move branding branding industrial scrap screenshot ui scrapad webapp slider design
digital 04 industrial scrapad webapp ui branding move design scrap branding screenshot slider
move industrial branding design branding webapp scrap scrapad slider ui screenshot 05 digital
ui industrial screenshot scrap webapp design scrapad 06 slider branding digital branding move
industrial digital 07 scrapad scrap move webapp slider ui design screenshot branding branding

Ultra-connected.

On a technical level, ScrapAd is connected to industry-leading APIs sharing information and integrating into a single platform dashboard.

All work and data from analytics and user monitoring, ad and material geolocation, payments, direct messaging and chats are supported by world-class platforms that have been integrated by -move's development team, in a way that is fully transparent to users and project managers without cumbersome "exits" from the platform.

industrial branding digital scrapad move connected api branding scrap webapp
move footer scrap graphic scrapad branding claim digital industrial branding webapp