Info

Ondarreta

Ondarreta is a family company dedicated to the design and manufacture of tables and chairs and a benchmark in the world of habitat and contract. From a commitment to a way of being and doing that has remained intact for 40 years, the brand has always been committed to reinforcing a clear path towards innovation. After a complicated period for the sector, Ondarreta needed to reinforce its brand in order to evolve and adapt to the times, taking advantage of its potential and looking towards new markets and new opportunities.

↓

interorismo 06 spaces art digital lifestyle branding process fashion photo direction ondarreta

process lifestyle photo art 04 interorismo ondarreta branding spaces digital fashion direction

art 03 ondarreta fashion direction process branding photo interorismo digital lifestyle spaces

direction branding fashion 05 art ondarreta lifestyle interorismo process photo digital spaces

process 01 interorismo lifestyle digital fashion branding direction art photo ondarreta spaces

process fashion art branding spaces 02 ondarreta interorismo photo direction lifestyle digital

After an audit of brand materials, going through Ondarreta's 40 years to extract the keys to its personality and projecting the bases of its future positioning, we summarised the brand's value in a concept: Ondarreta Essence.

Ondarreta Essence gathers and narrates the values and objectives of the brand and its difference: character, in-house manufacturing, 100% Basque Country design and roots, as the cornerstones of its strategy.

photo art beach branding lifestyle fashion direction 01 interorismo digital spaces ondarreta

lifestyle art direction digital branding animacion ondarreta 01 fashion interorismo photo spaces

lifestyle ondarreta interorismo 02 digital branding fashion direction animacion photo spaces art

A unique way of understanding design, marked by the environment, the materials, the colours and flavours of the land, are those that also make up a new graphic, aesthetic and conceptual world, which took shape both in the photographic style and in the main pieces of brand communication: catalogues, website, brand video, showrooms, fairs.

branding digital direction photo fashion silla 01 spaces art ondarreta interorismo lifestyle

spaces art fashion digital direction ondarreta silla lifestyle 02 photo branding interorismo

ondarreta direction branding spaces photo lifestyle art interorismo 01 digital print fashion

fashion 02 spaces interorismo branding print direction art ondarreta photo digital lifestyle

photo fashion 03 digital ondarreta branding direction interorismo spaces lifestyle art print

branding digital spaces direction 04 fashion print photo ondarreta interorismo art lifestyle

fashion 05 photo digital lifestyle print branding spaces ondarreta art interorismo direction

ondarreta fashion print interorismo photo art 06 lifestyle branding digital spaces direction

The result of this new approach is a renewed, strong brand with its own character. Once again positioned as a national leader in home and contract furniture, and converted into an important player on an international level, where it competes with the best national and international brands. With an excellent quality-price ratio, a manufacturing and customisation service for made-to-measure and customisable pieces, a recognised and award-winning commitment to nature and sustainability..., but above all, with its own valuable and differential history. In just a few years Ondarreta has once again become one of the leading brands in contract and home furniture.