cabecera direction digital art 01 ondarreta interorismo fashion spaces lifestyle branding photo


Ondarreta is a family company dedicated to the design and manufacture of tables and chairs and a benchmark in the world of habitat and contract. From a commitment to a way of being and doing that has remained intact for 40 years, the brand has always been committed to reinforcing a clear path towards innovation. After a complicated period for the sector, Ondarreta needed to reinforce its brand in order to evolve and adapt to the times, taking advantage of its potential and looking towards new markets and new opportunities.

process art fashion digital spaces ondarreta photo interorismo 06 branding lifestyle direction
process branding fashion photo lifestyle direction ondarreta spaces digital interorismo 04 art
03 lifestyle digital art process ondarreta direction spaces branding interorismo fashion photo
interorismo 05 lifestyle digital process photo spaces art branding ondarreta direction fashion
interorismo 01 photo ondarreta digital lifestyle fashion direction spaces art process branding
digital spaces branding ondarreta art photo interorismo process lifestyle 02 direction fashion

After an audit of brand materials, going through Ondarreta's 40 years to extract the keys to its personality and projecting the bases of its future positioning, we summarised the brand's value in a concept: Ondarreta Essence.

Ondarreta Essence gathers and narrates the values and objectives of the brand and its difference: character, in-house manufacturing, 100% Basque Country design and roots, as the cornerstones of its strategy.

branding fashion spaces photo ondarreta interorismo logo art direction digital 01 lifestyle
ondarreta spaces art fashion 01 beach lifestyle digital photo direction interorismo branding
ondarreta 01 photo direction art animacion spaces branding lifestyle interorismo fashion digital
art fashion lifestyle animacion photo spaces ondarreta 02 branding interorismo digital direction

A unique way of understanding design, marked by the environment, the materials, the colours and flavours of the land, are those that also make up a new graphic, aesthetic and conceptual world, which took shape both in the photographic style and in the main pieces of brand communication: catalogues, website, brand video, showrooms, fairs.

digital lifestyle photo direction ondarreta branding 01 fashion art spaces silla interorismo
branding photo direction 02 lifestyle spaces interorismo art fashion ondarreta silla digital
branding fashion interorismo spaces direction 01 art ondarreta digital print lifestyle photo
fashion print branding lifestyle interorismo photo art direction digital 02 ondarreta spaces
print ondarreta fashion art digital lifestyle branding interorismo direction photo 03 spaces
interorismo 04 spaces ondarreta direction art digital photo print branding fashion lifestyle
interorismo branding digital 05 direction fashion photo lifestyle art print ondarreta spaces
digital print branding 06 direction photo lifestyle art spaces interorismo fashion ondarreta

The result of this new approach is a renewed, strong brand with its own character. Once again positioned as a national leader in home and contract furniture, and converted into an important player on an international level, where it competes with the best national and international brands. With an excellent quality-price ratio, a manufacturing and customisation service for made-to-measure and customisable pieces, a recognised and award-winning commitment to nature and sustainability..., but above all, with its own valuable and differential history. In just a few years Ondarreta has once again become one of the leading brands in contract and home furniture.

fashion spaces lifestyle direction photo digital branding logo art ondarreta interorismo 02
spaces fashion ondarreta interorismo branding digital lifestyle 01 website photo art direction
interorismo 02 branding photo direction art website digital ondarreta fashion spaces lifestyle
website digital direction branding spaces art photo lifestyle interorismo fashion 03 ondarreta
fashion ondarreta interorismo direction website branding spaces digital 04 lifestyle photo art
branding fashion digital ondarreta direction interorismo 05 art lifestyle website spaces photo
art interorismo digital photo ondarreta branding direction website lifestyle 06 fashion spaces
photo spaces digital interorismo art direction website lifestyle 07 branding fashion ondarreta