Connecting the dots.
At this point everything made sense. From the brand's messages and discourse, to how it presented its case studies, how it talked about its team or the issues that inspire it and that form part of its day-to-day work. We organised the website into a very simple structure, based on the poles of interest of his clients and the strengths of the Mormedi brand. Its website is divided into 4 main sections, whose names build another sentence that tells the user where the brand is positioned: working today building the future.
The whole strategy of information design and discourse is supported by an internal construction of the platform also designed for SEO, bringing out the terms with which the brand is related and must be found.