Reach out, open your mind, change the world.
The challenge was to communicate the difference between the school and other options. A challenge that could be summed up in three ideas: educating in values, teaching to learn and training people for the future. These three axes, which in themselves make up a differential and unique offer, needed to be told with the same pride that all those who had lived at some point in their lives at Mary Ward told us they had felt. We needed a loud, clear and consistent message that would mean, beyond a few words, a roadmap for being, working, learning and educating.
That triple maxim would become a statement of intent and a promise to all who are part of the school's educational community: Reach out. Open our minds. Change the world.
Because these three ideas are, together, the ones that value what we have always been, what we are and what we want to be in the future as a brand, as a community.