move spaces design mary colegio branding donostia ward cabecera

Mary Ward Schule

"Children who start their education in 2018 will be young adults in 2030. In schools we must prepare them to perform jobs that have not yet been created, to use technologies that have not yet been invented, to solve problems that have not yet arisen" Under this premise, and guided by the concern to evolve to face the future, which Mary Ward School in San Sebastián shared with us, we began a process of reflection and transformation that for all of us, management team, teachers, students and parents, was an important boost. We wanted to transform the brand to face the future.

ward 01_mary move design branding spaces colegio donostia
design ward branding donostia move spaces colegio 02_mary

Reach out, open your mind, change the world.

The challenge was to communicate the difference between the school and other options. A challenge that could be summed up in three ideas: educating in values, teaching to learn and training people for the future. These three axes, which in themselves make up a differential and unique offer, needed to be told with the same pride that all those who had lived at some point in their lives at Mary Ward told us they had felt. We needed a loud, clear and consistent message that would mean, beyond a few words, a roadmap for being, working, learning and educating.

That triple maxim would become a statement of intent and a promise to all who are part of the school's educational community: Reach out. Open our minds. Change the world.

Because these three ideas are, together, the ones that value what we have always been, what we are and what we want to be in the future as a brand, as a community.

move spaces branding 03_mary donostia ward colegio design
ward colegio donostia move branding design 04_02_mary spaces spaces ward colegio branding move donostia design 04_01_mary
ward move branding 05_mary colegio spaces donostia design
01_15_02_47 logo_2020 09

Our brand, a reflection of our identity.

In the same way that the school itself respects the essence of each person, planting in them the seeds of affection, creativity, enthusiasm and critical spirit, at -move we had the opportunity to provide Mary Ward School with a conceptual and graphic definition so that they can in turn open up to the world with a new, clear and defined voice.

A system of simple geometric shapes has been created to help create a syntax that allows the school to communicate in a multitude of different media, supported by a clear geometric typeface that adds clarity to the whole.

Our brand is a reflection of its values and we represent this in the logo and throughout the visual world we created for Mary Ward. A colourful, open, emphatic and modular brand. A brand that from the MW of our initials, flies, resonates, transcends.

ward move spaces branding colegio donostia design 06_01_mary
donostia branding 06_02_mary colegio move spaces design ward
spaces donostia move branding design colegio 06_03_mary ward
06_04_mary spaces branding donostia move ward design colegio
donostia 06_05_mary spaces move colegio design ward branding

A universe of brand communication.

The important thing about creating a solid brand is that the strategic axes are not just words or messages: they are tools to build our own universe. Our claim helps us not only to tell our difference but also to work on behaviours and attitudes. And in this case, Reach out / Open your mind / Change the world also helped us to organise the communication from our website based on our strong ideas. A way of discovering the school while at the same time internalising its personality.

donostia branding design move spaces 07_mary colegio ward
design branding donostia 08_01_mary spaces ward move colegio
donostia ward 08_02_mary spaces branding move design colegio
08_03_mary move colegio donostia branding design ward spaces

Being on the outside and on the inside.

To dress up our brand and our values and to do so in line with our identity: we are of all colours, we are inclusive, creative, optimistic, bright and colourful but tidy and clean. We are in Donostia, near the centre, but surrounded by nature. Outdoor and green spaces and unique sports areas are an essential value of this school. We wanted to reinforce our identity where the school is most alive. So we branded our new image on the outside walls of our building, to give value and visibility to our brand. And we also reinforced our own identity in the interior space, our home, with messages that are read and internalised by all those who inhabit the space every day.

ward 09_02_mary donostia colegio design spaces move branding
spaces colegio 09_03_mary donostia ward design move branding
donostia colegio move 09_04_mary spaces ward design branding
move branding 09_05_mary colegio spaces ward donostia design
design ward 09_06_mary branding move spaces donostia colegio
donostia design colegio spaces branding 09_01_mary move ward
branding 09_07_mary move ward donostia colegio design spaces
branding ward move 12_01_mary spaces donostia colegio design
donostia spaces 12_mary branding design colegio move ward


The Mary Ward experience is the main asset of this brand. To enhance and share it, we implemented a digital strategy to raise awareness and increase the visibility of the school and to get people to register for the Open Day. Not only did we achieve a considerable increase in online impacts, visitors to the website and a considerable increase in the number of registered students, but we also managed to increase the interest in the school among the people of San Sebastian and the surrounding area, make the school visible to those who did not know us, place Mary Ward in the minds of potential families and the ecosystem of schools in the area and strengthen the feeling of belonging to our community.

And to celebrate, we all went to La Concha beach and from there, we shouted to the world: #yosoydelmary!

branding move design colegio spaces donostia 13_mary ward
move donostia design colegio spaces branding 13_02mary ward
ward branding donostia colegio move spaces 11_01_mary design
11_02_mary ward spaces move donostia design colegio branding
branding ward design spaces move donostia 11_03_mary colegio

Here, we love you.

For the enrolment campaign for the new academic year, the objective was to call for action in a natural way, to reinforce our presence and to tell about our values. We wanted to give a clear and strong message: Mary Ward opens the doors, and the heart.

spaces branding ward colegio 10_entera_mary move design donostia
folleto_2020 01_15_01_31 09