We merge creativity and sustainability in a concept that goes beyond: recovering the material to create new garments. In that line, we launch a project that focuses on monomateriality and create a concept around it.we present our line of monomaterial garments, where 80% of the garments will be built from the same materials so that their recycling and their life of a circular consumption in the future is much more efficient.we believe that the beginning of the basis of a good circular consumption starts with the design.
Design, sustainability and identity: a brand that represents this fusion? Loreak Mendian. A name that brings these concepts together in one project? That's the challenge. We needed a name for this fusion that would speak of monomateriality from the brand's own language, in a unique and inspiring way, from our way of understanding the process of recovering the material to create new garments. A monomaterial line in which the garments are constructed from the same materials so that their recycling and consumption is much more responsible and efficient. A project for which Loreak Mendian creates a recyclable material for the future recovery of the garment, designs the garments using only that material so as not to contaminate the recycling and recycles the fabrics so that they can be reused. A complex process that needed to be told in a simple, close and creative way.
Thus Erabat was born. A new era for the brand.
Era, in Basque, means mode and form. But it also means opportunity.
A meaning that, together with the word Bat, one in Basque, takes on a particularly deep meaning.
With this concept we wanted to tell the world about a collection that seeks a unique way to give garments another chance. A monomaterial collection that always finds a way to turn one garment into many others. And it does it completely, totally. Something that translated to the language of the brand, to ours, is written like this: Erabat.
ERABAT is to do something completely, from the root, totally.
It is not to hesitate, to create with conviction, to do it, entirely, totally, all the time. ERABAT is a collection of garments made with a single material to make possible its 100% recycling, erabat.
It is time to create garments that are totally convertible into new ones.
It's time to make from one, infinite.
It is... the Monomaterial Era,
ERABAT.
Every creative project needs a collaboration that is even more creative.
In Loreak Mendian, culture and artistic expressions of the environment are the driving force of creation for the brand. Music, art or graphic design are part of it, inspiring the collections, the stores and its own creative spirit.
That is why we decided to join Erabat with JL Goenaga. Creating a natural, expressionist link, absolute reflection of the background of the concept of the collection. Likewise, we endowed the project with an artistic but also humanistic vision. Going back to the origin, overlapping visions, building new realities from something that already exists.
An exclusive monomaterial capsule collection inspired by JL Goenaga's emblematic painting, 'Santa Clara'. Painted from a very special perspective: from the view of the first Loreak Mendian store.
Thus we closed the circle, completely.
It is fashion committed to the environment, to people and to the durability of the garments. A timeless closet that is the result of an innovative spirit that is committed to projects based on quality, design and, above all, sustainability. Because when you see commitment, you see a fusion of innovation, creativity and design that manages to transform the way we dress. And also the way to consume to enjoy, to connect with people, to surprise, to search for originality and to make functional fashion that transforms contemporary life.
Contact