This project began with a clear question: What place does the Kutxa Fundazioa brand occupy in the life of Gipuzkoa society?
From the outset, we have not only answered this question through a Brand Health Check, but also, after analysing and diagnosing the health of the brand, we have embarked on its transformation through the definition of a new brand strategy and personality.
There is still a long way to go, but every day we are getting closer to presenting the new Kutxa Fundazioa. Stay tuned!
Work in progress..