Info
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hongo

Hongo is the prototype of a self-made brand. With more than 35 years of experience in the world of fashion, it has its origins in a family, in a trade, in a passion. The unconditional devotion to a project, to things well done, to what matters now but always endures.

Hongo proves every day that it is a life project: creating, how to sell, making garments or managing the company is a matter of effort and passion. A story full of valuable elements that it was time to tell, and to express through a renewed brand.

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Transforming to stay

The rebranding project for Hongo was conceived as a journey of transformation of the brand towards the expression of what it really is. To guide us on this journey, we wanted to develop an ad hoc tool that, by putting the brand's values into action, would allow us to continuously check the balance of these values in Hongo's image and discourse.

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The project has one of its expressions in the formal representation of Hongo through a new logo, elaborated from serenity, symmetry and pure lines. The new logo for Hongo is based on the economy of resources to find the essentials and bring the brand back to its own universe.

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UNCONDITIONAL

Three values. Recovering and extolling those things that make them authentic, that tie them to the land, and that give them personality.

One attitude. To reinterpret that essence in a transformative journey that takes Hongo to its reality: an inspiring, contemporary, faithful and authentic fashion brand for real women.

Unconditional has different and relevant meanings for each of the brand's stakeholders. And we express those meanings in an inspiring story and a strong brand discourse.

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