A great brand behind a great factory.
A brand that takes on the challenge of branding to demonstrate two things: on the one hand, that they are alive, that growing and renewing themselves is their challenge for the future. On the other, that they have a lot to say: because they design and manufacture intelligent solutions. They are not just a factory, they are much more: an engineering company with experienced and talented people, capable of changing the course of their own history.
Thus, focusing together on the factors that fully influenced the project and placing them in the context of the brand was vital, allowing us to land and agree on their real needs in the coworking sessions in order to give each one the necessary relevance within the process. A job in which the brand's confidence in the branding work, in the why and what for, allowed Cometel to make the project their own at all levels.