Brand - place - concept
We decided to remove from the brand all explanatory headings indicating that it is a "museum", which makes it less international and because the concept "Leku", which means "place" in Basque, has a greater resonance. Also because Chillida Leku is a unique enclave and is much more than a museum. It is the place that the artist fell in love with at first sight, the place where he decided that his works should rest. If all of us who do not speak German have ended up knowing what "kunst" means, for example, it seems to us an equally interesting discourse to tell visitors what the word "Leku" means in Basque and what this place meant for the artist's work and career.