Understanding past, present and future
This business group, with 100% national capital, is a leader in catering and cleaning services for collectivities. With more than 55 years of history, they have integrated various local projects, always staying close to the client and respecting the customs of each place.
But was something with so much significance and meaning really conveying its full value? With this question we started a fascinating project that has taught us the value of the everyday, the essential in our day to day life. We began this brand reflection project with an in-depth analysis, both internally and externally, to understand what the brand was transmitting and to verify if it coincided with its essence. We studied the competition, conducted internal interviews and reflected as a team.