Define who you really are.
The process required reorganising Amenabar's existing brand structure and its hierarchy, and developing a new brand architecture scheme starring this great Amenabar, building a new monolithic brand world.
During this process of strategic reflection, we redefined the essence of Amenabar. Through coworking sessions with its management team, we brought to the surface the values that would later crystallise into a real identity that would form a solid base for the reflection of a new brand personality.