Info

Ondarreta

Ondarreta is a family company dedicated to the design and manufacture of tables and chairs and a benchmark in the world of habitat and contract. From a commitment to a way of being and doing that has remained intact for 40 years, the brand has always been committed to reinforcing a clear path towards innovation. After a complicated period for the sector, Ondarreta needed to reinforce its brand in order to evolve and adapt to the times, taking advantage of its potential and looking towards new markets and new opportunities.

↓

branding fashion interorismo 06 spaces lifestyle ondarreta digital process art direction photo

digital 04 interorismo ondarreta lifestyle spaces direction art photo fashion branding process

fashion ondarreta direction process spaces branding digital photo interorismo art 03 lifestyle

spaces process lifestyle fashion ondarreta digital 05 direction art photo branding interorismo

direction art branding lifestyle ondarreta spaces photo fashion digital interorismo process 01

fashion spaces 02 photo lifestyle digital art ondarreta direction process interorismo branding

After an audit of brand materials, going through Ondarreta's 40 years to extract the keys to its personality and projecting the bases of its future positioning, we summarised the brand's value in a concept: Ondarreta Essence.

Ondarreta Essence gathers and narrates the values and objectives of the brand and its difference: character, in-house manufacturing, 100% Basque Country design and roots, as the cornerstones of its strategy.

interorismo photo ondarreta art branding 01 digital fashion spaces beach lifestyle direction

spaces animacion digital interorismo fashion 01 lifestyle art direction ondarreta branding photo

art animacion 02 branding fashion photo lifestyle interorismo ondarreta spaces digital direction

A unique way of understanding design, marked by the environment, the materials, the colours and flavours of the land, are those that also make up a new graphic, aesthetic and conceptual world, which took shape both in the photographic style and in the main pieces of brand communication: catalogues, website, brand video, showrooms, fairs.

fashion silla ondarreta lifestyle direction branding art digital spaces photo interorismo 01

photo 02 digital branding spaces silla fashion interorismo direction ondarreta lifestyle art

branding photo art direction spaces 01 digital print lifestyle ondarreta interorismo fashion

lifestyle print ondarreta direction branding digital art spaces photo 02 fashion interorismo

spaces ondarreta direction print interorismo fashion photo art branding 03 lifestyle digital

print art spaces direction digital 04 photo interorismo lifestyle branding ondarreta fashion

05 branding print spaces interorismo digital lifestyle photo direction art fashion ondarreta

ondarreta print 06 photo fashion interorismo direction spaces branding lifestyle art digital

The result of this new approach is a renewed, strong brand with its own character. Once again positioned as a national leader in home and contract furniture, and converted into an important player on an international level, where it competes with the best national and international brands. With an excellent quality-price ratio, a manufacturing and customisation service for made-to-measure and customisable pieces, a recognised and award-winning commitment to nature and sustainability..., but above all, with its own valuable and differential history. In just a few years Ondarreta has once again become one of the leading brands in contract and home furniture.